Psychology For All: Our New Language of Commitment and Service

At Psychology For All, a clear and compelling vision statement, mission statement and tagline serve as our guiding principles, shaping every strategic decision and inspiring all our stakeholders – from board members to mental health clinicians to referring agencies. We’re excited to share our renewed messaging that reflects our commitment to removing barriers to mental health services for under-resourced people. 

Why We Needed a Reset 
Our former vision statement, mission statement and tagline served us well, but as we’ve evolved, it became clear that they no longer fully conveyed our ambitions or the direction we are heading. We recognized the need for transformative messaging that not only aligns with current goals but establishes our aspirations for the future.  

Our New Vision Statement 

“A Community Free of Barriers to Mental Health Services” 

Breaking Down the Vision 
Our vision starts with a commitment to shaping a better future. We believe in acting today to ensure that the future we are working toward is not merely a possibility but an inevitable outcome. This means being proactive, agile and forward-thinking in everything we do. 

Why This Vision Statement Matters 

• Galvanizing Our Team 
  A vision statement is a source of motivation and inspiration. By articulating a clear and ambitious goal, we aim to energize our board members, clinicians and key partners, aligning their individual efforts with our overarching purpose. 

• Guiding Strategic Decisions 
  Every strategy, project and initiative will now be evaluated through the lens of our new vision. This ensures that our actions are consistently aligned with our long-term objectives and that we remain focused on what truly matters. ​ 

Our New Mission Statement 

“Psychology For All delivers free counseling services for under-resourced people through partnerships with diverse, licensed mental health clinicians and referral agencies, while promoting community mental health awareness.”  

Why This Mission Statement Matters 

• Our new mission statement reflects our core values and strategic objectives. A lodestar for our board members, clinicians and key partners, our mission statement ensures that every decision and action is aligned with our overarching goals. For our clients and partners, it provides a clear understanding of what they can expect from us and the principles that drive our organization.  

Our New Slogan 
“Psychology For All: Bridging the Mental Health Divide. Offering Hope and Healing.” 

Why This Slogan Matters 

• Our new slogan represents a concise and impactful representation of Psychology For All’s values and aspirations. Through our new slogan, we aim to reinforce our organization’s identity and strengthen our connection with under-resourced people, mental health clinicians, referral agencies and the overall community. 

All of us at Psychology For All are excited to share the next phase of our journey. This fresh perspective on why we’ve chosen to be advocates for good mental health will guide our marketing efforts, communications and overall brand strategy.
  
Thank you for being a part of our story and for your continued support. We’re passionate about moving forward with this new chapter and sharing our journey with you. ​

​By Constance Brossa 
​Psychology For All Board Member &
​Volunteer Chair, Marketing Committee 

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